Display device



F. A. MARX DISPLAY DEVICE Nov, 29, 1932.

Original Filed July 51, 1930 2 Sheets-Sheet 1 II IIIII'I'iI %V;ENTOR A TTORNEV lillllllll.

lulllllllll F. A. MARX DISPLAY DEVICE Nov. 29, 1932.

2 Sheets-Sheet 2 Original Filed July 51, 1950 NVENTOR ATTORNEY Patented Nov. 29, 1932 UNITED STATES PATENT OFFICE FRANK A. MARX, OF CINCINNATI, OHIO, ASSIGNOIR, TO THE RICHARDSON TAYLOR" GLOBE CORPORATION, OF CINCINNATI, OHIO, A CORPORATION OF OHIO DISPLAY nnvron Application filed July 31, 1930, Serial No. 471,918. Renewed June 22, 1932.

The object of this invention is to provide a very inexpensive display dummy made of cardboard to give the effect of a box filled With articles. A further important object is to construct the dummy in such manner that it can be collapsed flat for shipment, and can be set up very quickly and easily for display.

Still another object is to contrive so that the dummy, notwithstanding that it consists only ofcardboard, gives an appearance of being made of more substantial material, for the purpose, more especially, of simulating a wooden box. A further object in this connection is to avoid showing any prominent raw edges of the cardboard.

Still another object is to provide a con struction which requires only a small amount of glueing.

A still further object is to provide a dummy made in one piece and requiring but little material.

In the accompanying drawings, forming part hereof:

Fig. 1 is a perspective view of the dummy set up;

Fig. 2 is a vertical transverse section;

Fig. 3 is a vertical longitudinal section, the dummy lid being broken out in these two Views to economize space on the drawing;

Fig. 4 is a plan view of the dummy in its flat collapsed condition; and

Fig. 5 is a plan view of the blank, with one portion partly broken away. i

The use of boxes of cigars standing open in windows and on counters is an expensive form of display, and results in much loss from deterioration of the contents thus exposed. The present invention is especially designed to afford a cheap but effective all-cardboard display to be used in place of actual boxes of cigars, though naturally the invention can be made to represent boxes of other articles.

A circuit of four vertical panels or wall portions 1, 2, 3 and 4, simulates the body of the box, this enclosure being entirely open at the bottom, however. These portions are continuous with each other, constituting a strip portion of the one-piece blank shown in Fig. 5, and being connected by hinge folds 5 forming the corners of the, false enclosure.

The ends of the series of wall portions are I joined together by aglue-lap 6, and it will be perceived that the enclosure thus formed is capable'of being folded flat after the manner of a jointed parallelogram.

A back display surface 7, representing. a lid for the false body, connects with the back wall 2. In order to give an appearance of thickness, sufiiciently'like that of a wooden lid, this display surface is made of two layers 8 and 9 of the cardboard folded together, the rear layer 8 being continuous'with the wall 2. The fold 10, at the upper edge, of this display surfacecarries out the effect of thickness and avoids showing any raw edge of the cardboard at this prominent region.

The two layers 8 and 9 are glued together, this being the only other gluing required in the manufacture of the dummy. A flap or extension 11 extends downward from the front layer 9 in front of the back wall 2, for purposes which will appear.

Another display surface 12 connects by a hinge fold 13 with the top of the front wall 1. This display surface is equal to the area bounded by the false body walls 1, 2, 3, 4E, and when the device is set up this part is disposed horizontally, completely closing the interior at the top. A flap lfolds downward fromthe rear edge of this display surface, and two other flaps 15 and 16 fold downward from its side edges. The presence of these flaps keeps the display surface 12 from showing any thin edges and affords friction surfaces to cooperate with the enclosure walls for holding this display surface in place; F urthermore, these flaps are made deep enough to act as supports for the part 12, by resting on the same underlying surface as the walls l4.

The fact that the flap or extension 11, previously referred to, extends downward below the horizontal display surface 12, causes this edge of the double-thickness back display surface 7 to be concealed. Furthermore, the clasping of this flap 11 between the back wall 2 and the rear flap 14 of thehorizontal display surface braces the back displav surface either in an erect position,'as shown, or in any position to which it maybe bent.

The side walls 3 and 4 have flaps 17 and 18 which are folded inward at the top, to lie between the walls 3 and 4 and the flaps l5 and 16 of the horizontal display surface. The purpose of these flaps is to form folded edges 17 so that the walls of the simulated box body "appear to be thick and show no raw edge of the cardboard.

The outer side of the horizontal display surface 12 is covered by a pictorial representation 19 of a layer of cigars or whatever articles the false box is supposed to be-filled with. The outer surfaces of the walls 1-4 and the surfaces of the dummy lid 7 are ap propriately decorated to carry out the effect. 1 The front wall 1 is preferably somewhat lower than the side walls 3 and 4;. This causes the horizontal display surface 12 to lie a little below the upper edges of these walls, which is desirable. If the display'surface is located slightly-lower thanthe front edge,

"dummy or real cigars can be substituted for the pictorial representation 19, but the pictorial 'representationhas the advantage of economy. I a V Q The general'construction which has been described enables the dummy to fold flat as shownin Fig. 1, this being vital since otherwise the expense of shipping would be prohibitive.

I claim: I 1 A" flat-collapsing cardboard display dummy, comprising a circuit of vertical wall portions-which is entirely open at the bottom, aback display surface simulating a box lid,

and a horizontal display surface adapted to close the vertical-walled enclosure at the top, this display surface being covered with a representation of a layer of articles to give the effect of an open box filled with such articles.

2. A cardboard display dummy, comprising a circuit of vertical wall portions, a

dummy lid connected with the rear wall, and

adisplay surface connected with one of the other walls and adapted to close the verticalwalled enclosure at the top, this display surface being covered with a representation of. a

'layer of articles to give the effect of an open box filled with such articles, the construction being such that the dummy can be folded flat for shipment. V

3. A cardboard display dummy, comprising a circuit of vertical wall portions adapted to collapse flat after the manner of a ointed parallelogram, a dummy lid connected with the rear wall, and a display surface connected by a hinge fold with the front wall and adapted'to close the vertical walled enclosure at the top, this display surface being covered with a pictorial representation of a layer of articles to give'the effect of an open box filled with such articles.

4. A fiat-collapsing cardboard display dummy, comprisingfour'vertical wall portlons connected at the corners by hinge folds,

the top, this display surface being covered 1 with a representation of a layer of articles to give the effect of an open box filled with such articles.

5. A flat-collapsing cardboard display dummy, comprising four vertical wall portions connected at the corners by hinge folds, a dummy lid continuous with the rear wall, this dummy lid consisting of two continuous thicknesses of the cardboard connected by a fold at the upper edge, and a display surface continuous with the front wall and adapted to be folded rearward to close the Verticalwalled enclosure at the top, this display surfacebeing covered with a representation of a layer of articles to give the effect of an open box filled with such articles.

6. A flat-collapsing cardboard display dummy, comprising four vertical wall portions connected at the corners by hinge folds,

a dummy lid continuous with the rear wall,

and a display surface continuous with the front wall and adapted to be folded rearward to close the vertical-walled enclosure at the top, this displaysurface having a flap at its rear edge to extend downward inside the enclosure and being covered with a representation of a layer of articles to give the effect of an open box filled with such articles.

a 7. A flat-collapsing cardboard display dummy, comprising four vertical wall portions connected at the corners by hinge folds, adummy lid continuous with the rear wall, and a display surface continuous with the front wall and adapted to be folded rearw ard to close the vertical-walled enclosure at the top, this display surface being coveredwith -a representation of a layer of articles to give the effect of an open box filled with such articles, the dummy lid consisting of two continuous thicknesses of the cardboard connected by a fold at the upper edge, the front thickness terminating in a flap adapted to extend downward between the back wall of the enclosure and the rear edge of said display surface.

8. A flat-collapsing cardboard display dummy, comprising four vertical wall portions connected at the corners by hinge folds, a dummy lid continuous with the rear wall, and a display surface continuous with the front wall and adapted to be folded rearward to close the'vertical-walled enclosure at the top, this display surface having a flap at its rear edge to extend downward inside the enclosure and being covered with a representation of a layer of articles to give the effect of an open box filled with such articles, the dummy lid consisting of two thicknesses of the cardboard, the front thickness terminatingin a flap adapted to extend downward between the back wall of the enclosure and the rear flap of said display surface.

9. A flat-collapsing cardboard display dummy, comprising four vertical wall portions connected at the corners by hinge folds, a dummy lid continuous with the rear wall, and a display surface continuous with the front wall and adapted to be folded rearward to close the vertical-walled enclosure at the top, this display surface being covered with a representation of a layer of articles to give the effect of an open box filled with such articles, the side walls of the enclosure having flaps continuous with their upper edges and adapted to be folded over to extend downward between the side walls and the side edges of said display surface.

10. A fiat-collapsing cardboard display dummy, comprising four vertical Wall portions connected at the corners by hinge folds, a dummy lid continuous with the rear wall, and a display surface continuous with the front wall and adapted to be folded rearward to close the vertical-walled enclosure at the top, this display surface being covered with a representation of a layer of articles to give the effect of an open box filled with such articles, the display surface having flaps at its side edges adapted to be bent downward inside the enclosure, and the side walls of the enclosure having flaps continuous with their upper edges and adapted to be folded over to extend downward between the side walls and the side flaps of said display surface.

11. A cardboard display dummy, comprising a box having end walls and longitudinal panels forming front and back walls of the box, a panel extending at right angles to the front, back and end walls and located adjacent the top edges of these walls, and an upwardly extending portion of the back wall simulating an open lid of the box, the construction being such that the entire dummy can be folded flat for shipment.

12. A cardboard display dummy, compris ing a box having panels forming the end walls of the box, longitudinal panels forming the front and back walls'of the box, another longitudinal panel at right angles to the walls and having turned-over edges at opposite sides forming flaps for contact with opposing walls of the box adjacent the top edges of the walls, and a panel extending upwardly at the back of the box and simulating an open lid, all of the partsbeing so connected that the entire dummy can be folded flat for shipment.

13. A cardboard display dummy, comprising a box having panels forming the end walls of the box, longitudinal panels forming the front and back walls of the box, and another longitudinal panel at right angles to the Walls and filling the space between the Walls adjacent their top edges, one of the longitudinal panels having a portion extending upwardly from the back top edge of the box and simulating an open lid, said lid portion being formed with two thicknesses of cardboard to make the appearance of the lid more realistic, all of the parts being so connected that the entire dummy can be folded fiat for shipment.

14. A flat-collapsing cardboard display dummy comprising a single piece of sheet material folded to form a box having front, back and end walls, a panel at right angles to the walls adjacent their top edges, said panel having turned-over edges extending parallel to and contacting with opposing walls of the box, and another panel extending upwardly from the back wall and simulating an open lid of the box.

FRANK A. MARX. 

